New research by Decision Analytica shows strong market potential for pork from PRRS-resistant pigs, countering fears of consumer backlash. Despite PRRS's economic impact, resistance can be achieved without affecting pig growth or meat quality, revealing a more nuanced consumer openness.
Consumer trust and innovation intersect as global research reveals strong acceptance of PRRS-resistant pigs. Learn how gene editing, animal welfare, and reduced antibiotic use are shaping the future of pork production worldwide.
In April 2025, PIC gained FDA approval for its PRRS-resistant pigs, marking a key advance in fighting a major pig disease. Research by Dr. Jayson Lusk in the August 2025 American Journal of Veterinary Research assessed the global economic impacts of this new technology.
