Consumer research fueled repositioning; 2017 marks brand’s 10th year.

As part of the new, integrated, digital marketing strategy for Rumba meats, Cargill is unveiling the brand’s third annual on-pack promotion titled “Recipe of the Month” or “Receta del Mes.”

To be a pioneer, it takes a boatload of courage. To be a successful pioneer, it takes courage plus insight and innovation — along with, in some cases, a little bit of luck.