The Canadian Meat Council, Consejo Mexicano de la Carne and the Meat Institute formalize their ongoing work to improve trade, reduce regulatory barriers and enhance information exchange within North America.
USMEF partners with Cedicarnes to provide education and training for its end-user clients in foodservice on the versatility and quality attributes of U.S. pork loin.
The trade mission team received market briefings from USDA and in-country USMEF marketing staff before touring a packing plant and several retail outlets, witnessing USMEF marketing initiatives at work in-market and attending Expo Carnes, the largest meat industry trade show in Mexico.