Yerecic Label refreshes brand to reflect company mission
Yerecic Label, a label printer to the perishables industry, is refreshing itsr branding to more accurately reflect their mission and the fresh industries they serve. The company rebrand includes a new tagline, website and logo.
“Since Yerecic Label opened in 1969, we have focused on serving supermarkets and perishable suppliers,” said President Art Yerecic. “Perishable departments are full of vibrant colors so it made sense for us to reflect these industries with a light and bright style of our own.”
Entice. Inform. Inspire.
These three words; entice, inform and inspire, embody Yerecic Label’s purpose and have now become the company’s tagline. The phrase showcases what Yerecic’s labels do for shoppers and also what differentiates Yerecic Label from other label manufacturers.
“The labels entice shoppers to learn more about your product through appetizing photos and eye-catching designs,” said VP of Sales and Marketing Rich Thoma.
“By investing in consumer research, Yerecic knows what information consumers want on-pack such as step-by-step recipes or storage information. The visual appeal and relevant information inspires shoppers to think ‘this is dinner tonight’..putting your product in their cart.”
The brand refresh started with the launch of a new website, www.YLfresh.com, in June 2014.
The website reflects Yerecic Label’s passion and focus on servicing the various fresh departments in the supermarket. The website’s easier navigation allows buyers to look at labels and product lines that are specific to their department.
With almost three decades of use, Yerecic Label’s vibrant blue box became well known within the industries they serve. The new logo has a lighter feel while maintaining the electric blue box that Yerecic is known for.