Lonnie “Bo” Pilgrim, the co-founder of Pilgrim's Pride and legendary chicken industry icon, whose national fame as a chicken producer made his name a household word, died Friday. He was 89.

Pilgrim’s Pride was founded in Pittsburg, Texas, by Bo Pilgrim and his brother, Aubrey, more than 60 years ago. After Aubrey's death earlier in the company's history, Bo took the reins of the company and set it on an upward trajectory. With organic growth and the acquisition of several other chicken businesses, Pilgrim's Pride built itself into a powerhouse with Bo at the helm. However, nine months after the chicken business had declared bankruptcy, JBS acquired a majority stake in Pilgrim's Pride in 2009, and its headquarters was moved to Greeley, Colorado.

According to the Tyler (Texas) Morning Telegraph, visitation will be from 5 to 7 p.m. Tuesday at First Baptist Church of Pittsburg, according to Erman Smith Funeral Home. The funeral service will be held at 1 p.m. Wednesday. First Baptist Church of Pittsburg is located at 300 Jefferson St.

Sources: Tyler (Texas) Morning Telegraph; Longview (Texas) News-Journal