National Chicken Council pinpoints opportunities for regulatory reform that are rooted in rules issued and pending actions by USDA’s Agricultural Marketing Service, Animal and Plant Health Inspection Service and Food Safety and Inspection Service.
When I wrote this column last year, I had certainly hoped the difficult situation brought on to all of us from the COVID-19 pandemic would be long behind us. As we all know, we’re not quite there yet.
Despite facing some pricing pressures and other challenges, poultry continues to grow as a primary protein of choice for many consumers, whether they're eating out or at home.
The entire chicken category grew 2.5 percent in dollar sales to approximately $20.9 billion, Nielsen Perishables Group, in Chicago, reports for all U.S. outlets combined for the year ending Nov. 3, 2018.