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Meat and Poultry Industry NewsNew Consumer ProductsTurkey

KellyBronze British turkeys hit America

By Industry News
October 12, 2018

Paul Kelly and his family have been perfecting the art of rearing flawless turkeys for nearly half a century in Britain. They have since become a household name in the United Kingdom for producing high quality birds, not just for Christmas but all year round. Today they are proud to be the only farm in the USA with a USDA license to hand pluck all of their turkeys, making them the best, most premium turkey option in America, timely for Thanksgiving.

In 2014, KellyBronze acquired their premier US farm at the foot of the Blueridge Mountains in Crozet, Virginia to produce their famously unique turkeys for the American market. The farm comprises of 130 acres of woodland and pasture to continue the Kelly family tradition of ensuring all their birds are reared wild and free. This follows the ethos where everything KellyBronze does, has the superior flavor and texture of the birds in mind.

All KellyBronze turkeys have the unparalleled luxury of foraging in their natural woodland habitat at the farm until they are matured to over twice the age of a standard industry turkey. Whilst this doubles the farming costs, it quadruples the flavor. KellyBronze birds are also plucked by hand – a method of preparation dating back to medieval times that is not currently practiced commercially anywhere else in the US. This unique process enables them to be dry hung, tenderizing the meat and intensifying the taste.

Over the years, the KellyBronze name has become synonymous with the highest quality turkeys, and after being loved and consumed by the British public, including a host of famous chefs including Jamie Oliver and Nigella Lawson, the unequivocally fresh KellyBronze experience is now the only turkey company in the world available on both sides of the Atlantic, bringing the fresh taste of excellence to the Thanksgiving dinner table.

Paul Kelly, Managing Director of KellyBronze comments: “It takes time, passion and a walk on the wild side to create excellence – if it was easy, everyone would do it. I don’t underestimate the challenge of selling into a market where cheap, frozen turkeys have dominated since the 1960’s, but for those who want something special and genuinely better for their Thanksgiving dinner, KellyBronze turkeys are the premium option you absolutely won’t get anywhere else in the States.”

Paul Kelly’s pioneering spirit has been the driving force behind the company’s ongoing success. The go-to guy for all things turkey, Paul is a regular on British TV and is even the reigning Guinness World Record holder for the fastest carving and plucking of a turkey!

With an equal focus on welfare and flavor, KellyBronze has captured the imagination of both the public, media and the turkey farming industry. At a time when more than ever, people want to know exactly where their food is coming from, it’s not hard to see why KellyBronze rules the roost.

For more information on KellyBronze in America and Paul Kelly, please visit www.kellybronze.co.uk.

Source: KellyBronze

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