Brenntag launches global Food & Nutrition brand
Brenntag announces the launch of its global Food & Nutrition brand. The company’s food and beverage specific capabilities in 73 countries, with over 750 dedicated employees and 28 food application and development centers will be drawn together in one coordinated business unit and management.
Brenntag Food & Nutrition is at home everywhere in the world with a strong local presence and infrastructure. Deeply rooted in the local culture and business, it is perfectly positioned to meet the needs of its partners. Customers and suppliers will benefit from Brenntag Food & Nutrition understanding the market specific needs and emerging developments. The 28 food application and development centers are at the business partners’ service in the universe of food: The technical teams create tailor-made food and nutrition formulations and deliver smart solutions. Brenntag’s dedicated marketing and sales people are the preferred channel for suppliers and a trusted partner to customers, ready to boost existing business and to open new opportunities. At the same time the Food & Nutrition organization will use the market leading distribution excellence and infrastructure of the Brenntag Group. It is also equally committed to Brenntag’s safety and sustainability promise, thereby fulfilling the industry’s ever-growing safety, quality and regulatory requirements.
“Brenntag Food & Nutrition is the perfect combination of specialized support for the Food & Nutrition market, distribution capabilities and Brenntag legacy, it is true value. We want our partners to sense that difference, to sense the difference we can make to their product and their business”, shares Tom Corcoran, Vice President Food & Nutrition Brenntag Group, his ambition for the new unit. He adds: “Our biggest asset, however, is our team who shares a common passion for food & nutrition. We aspire to be a living network, sharing best practices, knowledge and insights and ultimately turning trends into marketable products for our partners.”
Brenntag Food & Nutrition will have its own structure within the Brenntag organization. Tom Corcoran is leading the global business as Vice President Food & Nutrition Brenntag Group, overseeing global business targets, strategy and marketing. Brenntag’s four regions are each covered by a Vice President: Frank Haven for Europe, Middle East and Africa (EMEA), Margaret Chua for Asia Pacific, Larry Davis for North America and Tomás Navarro for Latin America, who will be responsible for regional strategy and operations.
“Under the new joint Brenntag Food & Nutrition brand we want to continue building our formulation expertise and our ingredient portfolio with products that address current and future market trends”, noted Larry Davis, Vice President Food & Nutrition Benntag North America. “Our continued collaboration with sales, management and technical personnel in other regions can propel our growth forward at a rapid pace. One of our biggest ambitions is for our customers to see us as market experts - a valued resource to help with new product development and any formulation issues they may experience. With Brenntag Food & Nutrition we can now live up to this ambition.”
The new Food & Nutrition brand has the slogan “Sense the difference” to demonstrate Brenntag’s new global market approach which is unveiled at the US industry event Supply Side West today. The dedicated website goes live in parallel.
For more information on Brenntag Food & Nutrition, visit www.brenntag.com/food-nutrition.