Kraft Heinz & Oprah team up for a line of frozen skillet meals
Comfort food is back, and better than ever. Oprah Winfrey, in collaboration with Kraft Heinz, announced that new O, That’s Good! Frozen Skillet meals will be added to the brand lineup. This launch is the fourth category from Mealtime Stories LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which includes refrigerated soups, sides and frozen pizza. The O, That’s Good! brand was inspired by Oprah’s love for nutritious, great-tasting food.
O, That’s Good! Frozen Skillet Meals are a flavorful, convenient dinner option that allows you to enjoy your favorite comfort foods with a twist of veggies, ready in just 10 minutes. In our Chicken Alfredo meal, we’ve swapped some of the cream in the sauce with pureed cauliflower but it’s so delicious you’d never know. With 35% less fat than Bertolli Chicken Alfredo & Penne, a yummy hot bowl of pasta no longer has to be a forbidden love!
“Comfort food gets a bad rap, but not anymore,” said Winfrey. “With my skillets, there’s a twist of veggies in the sauce, but they taste so good you’d never know the difference. These are inspired by my dinnertime favorites and you’re going to love how easy they are to make!”
“We are welcoming our consumers back to the comfort food they love with a unique twist of veggies and high-quality ingredients,” said Christopher Urban, head of Mealtime Stories at Kraft Heinz. “We’re excited to enter the skillet category with O, That’s Good! and make dinner delicious and easy.”
Mealtime Stories will support O, That’s Good! Frozen Skillet Meals with a robust 360-degree marketing campaign, including a new national TV ad featuring Ms. Winfrey.
O, That’s Good! Frozen Skillet Meals (SRP: $6.99) are available nationwide in six varieties: Chicken Alfredo, Chicken Margherita, Southwest Style Chicken & Penne, Italian Sausage & Rigatoni, Garlic Chicken & Potatoes and vegetarian-friendly Three Cheese Tortellini. All are made with high-quality ingredients, including antibiotic-free chicken and natural sausage, and have no artificial flavors, preservatives or dyes.
Along with skillets, O, That’s Good! is extending its pizza line to include three new frozen thin-crust pizza options (SRP: $6.99) with a twist of cauliflower in the crust: BBQ Chicken (made with antibiotic-free chicken), Margherita and White.
Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable.
For more information on O, That’s Good! offerings and where to buy, please visit www.Othatsgood.com.
Source: Kraft Heinz