Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry News

Certified Angus Beef, Ducks Unlimited partner to preserve working grasslands

Three-year initiative includes financial, technical assistance to interested landowners in the Northern Great Plains.

By Industry News
Certified Angus Beef, Ducks Unlimited partner to preserve working grasslands
August 10, 2022

Certified Angus Beef and Ducks Unlimited are collaborating to support family ranchers in boosting soil health, preserving wildlife habitat, and sequestering carbon. Together, the two organizations assembled half a million dollars to launch the Working Grasslands Conservation Initiative, which has since secured an additional $2.5 million in grants to fund the initiatives' work over the next three years.

"Certified Angus Beef is committed to demonstrating the value of beef production beyond a great steak," says Bruce Cobb, executive vice president of production for Certified Angus Beef. "Healthy ecosystems come along as a byproduct of raising the best tasting beef."

The three-year initiative includes financial and technical assistance to interested landowners in the Northern Great Plains, notes Billy Gascoigne, director of agriculture and strategic partnerships for Ducks Unlimited. "This collaborative work rallies around ranchers," he says, noting that beef producers face growing challenges to remain profitable and sustainable. "Ranchers are the stewards of our remaining grasslands and wetlands in some of our most priority landscapes."

"Together, we can deploy more voluntary, incentive-based programs that work for the rancher while advancing carbon sequestration, clean water and biodiversity," says Cobb.

The Northern Great Plains are the heart of the Prairie Pothole Region (PPR), which hosts more than 4 million ducks in its grass biomes.

Historically, half to as much as 80% of North American waterfowl utilize the PPR to nest and rear their young. This same region has been important to ruminant animals for centuries: first bison, now cattle.

"We know these grasslands evolved with grazing animals—an important factor in rangeland and soil health," Gascoigne adds. "Working in this landscape for 85 years, we recognize that proactive work with private owners—farmers and ranchers—lets us achieve a lot more win-wins at a scale important to the sustainability of waterfowl and cattle production."

One of the best ways to maintain these vital grasslands are through livestock integration on family farms and ranches.

"These lands are more sustainable now and in the future when they are being stewarded by ranchers grazing livestock," Gascoigne says. "Our conservation staff live in these same communities and are vested in developing programs that meet local needs. We sit down at the kitchen tables with farm families and identify solutions through fencing, water development, cover-crop seeding, soil health evaluations, and rotational grazing to make better grass and wetland conditions."

The people at Ducks Unlimited understand conservation biology, rangeland health, and agronomy. Gascoigne adds, "We know less about how to drive value back to these ranchers so they can be economically sustainable for generations to come. The experience of Certified Angus Beef in this realm is what's so powerful about this work: to have diversity within the sustainability views of economics—environmental, social, and cultural.

Both organizations understand maintaining grasslands requires sustained ranching. The Working Grasslands Conservation Initiative is a unique partnership for a unique time, supporting important ecosystems through family ranching.

Source: Certified Angus Beef

KEYWORDS: certified angus beef partnership

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Special Reports
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Noble Research Institute

    Noble Research Institute and Certified Angus Beef partner on Land Stewardship

    See More
  • News Brief Feature

    AMSA welcomes Certified Angus Beef brand to the Sustaining Partners Program

    See More
  • Local Certified Angus Beef now available to California Chefs through Harris Ranch Beef

    See More

Related Products

See More Products
  • Handbook of Poultry Science and Technology, Two-Volume Set

  • GlobalData_logo_blue_header.png

    Cooked Meats - Packaged (Meat) Market in the United States of America - Outlook to 2023

  • GlobalData_logo_blue_header.png

    Fresh Meat (Counter) (Meat) Market in the United States of America - Outlook to 2023...

See More Products
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing