Jenny Craig is expanding its robust menu of nearly 100 food options with the launch of Jenny Fresh, a line of seven entrees that are prepared fresh and delivered directly to customers’ doors. Jenny Fresh will be sold separately from Jenny Craig’s weight loss and healthy meal plans, but can be integrated seamlessly into programs should new and existing members choose to. 

Each meal in the Jenny Fresh bundle was developed by nutritionists and crafted by chefs with wholesome ingredients, like organic fresh vegetables and sustainably raised, antibiotic- and hormone-free poultry and meats. These thoughtfully-selected ingredients ensure each bite is nutritionally balanced—and still under 350 calories to support a healthier lifestyle. The Jenny Fresh Bundle also includes options that are gluten-free friendly, protein-packed and fiber-filled. 

“Our Jenny Fresh launch is a huge milestone for us as we are the first major weight loss brand to produce a fresh meal line and deliver it directly to consumers,” said Mandy Dowson, CEO of Jenny Craig. “Beyond proven weight loss and weight management results, what Jenny Craig is most well-known for is our delicious and versatile meal offerings - and Jenny Fresh is the next evolution of that mission.”

Available for pre-order in late December and shipping in mid-January, for $99 for one week of meals, Jenny Fresh will be available in a bundle of seven meals, with many more varieties to follow in early 2023. The dishes include

  • Chicken & Red Rice Power Bowl
  • Chicken & Vegetable Stir Fry
  • Braised Pork Burrito Bowl
  • Zesty Black Bean Quinoa Bowl
  • Chicken Penne Parmesan
  • Chicken Chile Verde Bake
  • Deconstructed Chicken Sausage Pizza  

“Jenny Fresh offers elevated meals with exquisite nutrient-rich ingredients, like wheat berries, tricolor quinoa, Himalayan red rice, lime-roasted sweet potatoes, slow-cooked braised pork and fresh guacamole,” said Kim Doyle, vice president of nutrition & product development at Jenny Craig. “We’re thrilled to present these mouthwatering entrees and for Jenny Craig to continue to be a better mealtime solution for people of all ages and lifestyles.” 

In addition to the Jenny Fresh launch, Jenny Craig is also enhancing their customization options with a tech-enabled Menu Planner. The new digital Menu Planner will give its members additional control and flexibility over their meal planning and give them the agency to choose the meals, snacks and desserts they love while maintaining the ability to lose weight through the science of Jenny Craig. This option will be available to Jenny Craig members in mid-December.

In tandem with the debut of Jenny Fresh launch, Jenny Craig will also unveil a trio of frozen Skillet meals that ready in about five minutes when cooked on the stovetop. These entrees include Grilled Chicken Fajita, Sesame Chicken Stir-Fry and Cilantro Lime Shrimp & Rice. Jenny Craig will also be reintroducing its beloved Chicken Street Tacos and unveiling new desserts: New York Cheesecake and Chocolate Truffle Cheesecake. Each of these new items will be available to order within the Jenny Craig program in late December in the continental U.S.

“One of Jenny Craig’s core values lies in listening to our members and addressing their needs, and all of our innovations were meticulously curated with care to do just that,” said Dan Hofmeister, CMO of Jenny Craig. “Jenny Craig is proud to be a partner in many people’s lives, whether they want to lose or manage their weight or simply have a support system in their journey to making healthier lifestyle choices. Jenny Fresh, our new Menu Planner and Skillet meals are our newest answer to those calls.”

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Source: Jenny Craig