World Select Cuts LLC is announcing the expansion of its line of hand-crafted, premium deli meats, featuring free-range, pasture-raised Australian lamb: Aussie Select. Now available in a 4-ounce presliced pack, the products are ready to eat. Aussie Select also offers whole roasts for foodservice.

American consumers recognize that the provenance of Australian lamb is a marker of quality, extending from the paddock to the plate. With lamb making a strong showing on menus nationwide and becoming a more familiar protein in American homes, it's an optimal time for a premium deli meat featuring all-natural Aussie lamb.

Three options

The Aussie Select product line-up offers bold flavors and currently includes

• Agave Rosemary Lamb Ham: 100% pure agave syrup and fragrant fresh rosemary with subtle notes of nutmeg, fennel and garlic
• Lamb Pastrami: seasoned with traditional deli flavors like coarse ground black pepper, coriander and brown sugar, then smoked with hickory and mesquite, yielding a peppercorn bite with a tender texture
• Tikka Masala Lamb Ham: warm toasted flavors of classic Indian Masala spices, balancing cumin, cardamom, coriander, cinnamon, cloves and nutmegs in a robust rub

The nitty gritty 

Each product is:

• Fully cooked
• Available in whole roasts or presliced
• Free of artificial flavors or colors
• Halal-certified

Retail readiness 

• When sampled with consumers, the products fulfilled expectations extremely or very well (86%).
• 89% of surveyed consumers said they "probably or definitely would buy," with more than one-third reporting that they "definitely would buy" (39%).

Aussie Select lamb products answer the demands of modern consumers:

• As concerns around health and wellness, sustainability and transparency continue to dominate, shoppers are drawn to a brand's farm-to-fork story. Aussie Select delivers, offering pure products born of their pure environment.
• With the general population skewing younger and more multi-cultural, ethnic cuisine has become a staple. The bold, trend-forward flavors of Aussie Select products promise to take taste buds on a global journey.
• Consumers value variety of experience. Lamb charcuterie from Aussie Select offers differentiation that attracts discerning consumers.
• Lives are busier and more hectic than ever, and there is no slowing the desire for products that provide convenience without sacrificing taste or quality. Today's consumers may be time-constrained, but they are still open to experimentation.

The Aussie difference

Aussie Select is the only ready-to-eat lamb charcuterie. The line tells a story of lamb raised on wide-open pastures, fed naturally and given no artificial additives or hormone growth promotants.

Source: Aussie Select