The Sheep Discovery Center brings together producers from six states to create a sustainable agriculture center to hone best practices in the lamb industry. Superior Farms’ CEO Rick Stott shares insights on the center’s mission and what it means for the U.S. lamb industry.

Superior Farms Marketing Director Bob Mariano talks about the new consumers buying lamb, Superior Farms’ sustainability efforts, and more.

Superior Farms Marketing Director Bob Mariano shares his insights on these and other trends and opportunities powering the lamb market.

The U.S. Department of Agriculture is accepting applications from lamb producers, seedstock producers, feeders or first-handler organizations interested in nominating members to the American Lamb Board.

The American population has relied on the Big Three proteins — beef, pork and chicken — for decades.