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Home » Authors » Megan Wortman

Megan Wortman

Megan Wortman is executive director of the American Lamb Board. For more information about lamb, visit www.americanlamb.com.

Articles

ARTICLES

American Lamb Homegrown
Special Report | State of the Industry 2020

The state of the lamb industry 2020: pivoting to educate consumers

Megan Wortman
October 14, 2020
No Comments

The loss of the foodservice market because of the COVID-19 pandemic has been devastating to the American lamb industry. 


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Woman Climbing Wall in Tough Mudder Race
State of the Industry 2019 | Lamb

State of the Lamb Industry 2019

Targeting thrill-seekers
Megan Wortman
October 22, 2019
No Comments
Once limited to spring holidays, fine dining and mint jelly, lamb is finding new consumers and fresh approachable paths onto dinner tables and menus.
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Lamb Chops
State of the Industry 2018

State of the Lamb Industry 2018

Ramming home authentic, adventurous message
Megan Wortman
October 23, 2018
No Comments
There is growing interest in lamb especially among consumer segments targeted by the American Lamb Board’s communications programs (Millennials and thoughtful eaters). In addition, there are strong indications that the ALB messages are getting through to these target audiences.
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Lamb: Lamb holds its own

Megan Wortman
October 19, 2009
No Comments
There are approximately 70,000 sheep producers in the U.S. that produce about 200 million pounds of lamb each year for the U.S. market. Roughly 40 percent of American lamb is
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