Special Report | State of the Industry 2020

The state of the lamb industry 2020: pivoting to educate consumers

Megan Wortman

October 14, 2020

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The loss of the foodservice market because of the COVID-19 pandemic has been devastating to the American lamb industry.

Woman Climbing Wall in Tough Mudder Race

State of the Industry 2019 | Lamb

State of the Lamb Industry 2019

Targeting thrill-seekers

Megan Wortman

October 22, 2019

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Once limited to spring holidays, fine dining and mint jelly, lamb is finding new consumers and fresh approachable paths onto dinner tables and menus.

State of the Industry 2018

State of the Lamb Industry 2018

Ramming home authentic, adventurous message

Megan Wortman

October 23, 2018

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There is growing interest in lamb especially among consumer segments targeted by the American Lamb Board’s communications programs (Millennials and thoughtful eaters). In addition, there are strong indications that the ALB messages are getting through to these target audiences.

Lamb: Lamb holds its own

Megan Wortman

October 19, 2009

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There are approximately 70,000 sheep producers in the U.S. that produce about 200 million pounds of lamb each year for the U.S. market. Roughly 40 percent of American lamb is

The National Provisioner

December 2020

Check out the December 2020 edition of The National Provisioner, featuring the 2021 economic outlook report, regulatory implications in the poultry industry associated with a presidential administration change, understanding metmyoglobin and meat discoloration, process control software and much more!

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Megan Wortman

ARTICLES

The state of the lamb industry 2020: pivoting to educate consumers

State of the Lamb Industry 2019

State of the Lamb Industry 2018

Lamb: Lamb holds its own

The National Provisioner

December 2020

Independent Processor

December 2020