The Farm To You co-founder details launch strategy for producer-focused meat marketplace
Colton Elliot outlines the company's focus on producers, regional launch strategy and plans to connect consumers with independent farms and ranches.
In May 2026, the Elliott Organization launched The Farm To You, a direct-to-consumer meat delivery company focused on supporting local farms and ranches across the United States while delivering farm-raised products directly to consumers. Founded by entrepreneur Colton Elliott and his Co-Founder Frank Dagenhardt, The Farm To You was created in response to the growing concerns surrounding mass-produced food systems, lack of sourcing transparency and the ongoing decline of independent farms and ranches across America.
The Farm To You partners with independent farms and ranches across the country to provide curated meat boxes and premium cuts delivered directly to consumers’ doorsteps. The company emphasizes transparency, quality sourcing and long-term relationships with local producers. Beyond food delivery, the company aims to build a nationwide community centered around agriculture, ranching, entrepreneurship and supporting American farming families.
The Farm To You is currently preparing for its official public launch campaign, strategic partnerships, and national expansion initiatives.
The National Provisioner spoke with Elliot about The Farm To You's producer-focused model, launch strategy and plans for regional and national growth.
What inspired the launch of The Farm To You, and why did the company believe now was the right time to enter the market?
Colton Elliott: The Farm To You was born out of a simple but urgent frustration: the average American has almost no idea where their food actually comes from. Grocery store shelves are filled with products that have passed through so many hands—distributors, processors, wholesalers—that the farmer who raised the animal or grew the crop is completely invisible by the time it reaches the consumer. Frank Dagenhardt and I looked at that gap and saw both a problem and an opportunity. The timing felt right because consumers are more skeptical of industrial food systems than ever before. People want to know their farmer. They want food raised with integrity. And the technology now exists to connect them directly. We're building the platform that makes that connection seamless, reliable and accessible.
Supporting independent farms and ranches is central to The Farm To You's mission. What benefits do you hope participating producers will gain through the platform?
Colton Elliott: At the core, we want independent farms and ranches to gain something they rarely have in the traditional supply chain: leverage. When a farmer sells through a grocery store or commodity processor, they're price-takers. They have almost no control over what they receive for their product, and they certainly don't get to tell their story. The Farm To You flips that. Our producers set their own pricing, build direct relationships with consumers who come back season after season, and have a platform that showcases what makes their operation unique, whether that's regenerative practices, heritage breeds, family history, or regional terroir. We also want to reduce the administrative burden of direct sales. Marketing, logistics coordination, and customer communication can overwhelm a farm operation. We aim to absorb that friction so farmers can focus on what they do best.
Many direct-to-consumer meat companies emphasize quality and transparency. What differentiates The Farm To You from other premium meat delivery platforms currently on the market?
Colton Elliott: Most premium delivery platforms source from a curated but ultimately fixed roster of farms, bundle everything into their own brand, and make the individual producer secondary to the platform's identity. We're building something different. The Farm To You is a true marketplace; producers are front and center, with their own profiles, their own stories, and a direct relationship with the customers who purchase from them. We're also building around a drop-based model, which creates anticipation and exclusivity around seasonal availability rather than treating farm products like commodities available year-round regardless of season. Beyond that, our Florida-first launch strategy means we're going deep before we go wide, focusing on regional supply chains, shorter shipping distances, and genuinely local relationships before scaling nationally. That gives our producer partners a real advantage and our customers a fresher, more connected experience.
The Farm To You is built around partnerships with independent farms and ranches. How do you identify and select producer partners, and what qualities are you looking for?
Colton Elliott: Our vetting process starts with the basics: we want producers who are raising animals or growing food in ways they're proud to have consumers see up close. That means transparency about their practices, traceability in their supply chain, and a genuine commitment to quality — not just a marketing claim. We look at how they treat their animals, how they manage their land, and whether their operation is built to last. Beyond the operational standards, we're looking for producers who want a partner, not just another sales channel. The farms that thrive on our platform will be the ones willing to engage with their customers, share what's happening on the ranch, and build a community around their brand. Cultural fit matters. We're not the right home for every producer, and we're intentional about that.
What are your priorities for The Farm To You over the next 12 months?
Colton Elliott: The next 12 months are about executing on our Florida & Ohio launch and proving the model. That means onboarding our initial cohort of producer partners, activating our consumer base through targeted community outreach, and delivering an experience that earns genuine word-of-mouth. We're also investing heavily in the technology infrastructure; our platform needs to handle everything from inventory visibility and seasonal drops to logistics coordination and producer analytics. On the growth side, we're building our brand presence and establishing The Farm To You as the name people in Florida think of when they want to know where their food comes from. If we do that well, national expansion is a natural next step, but we won't rush it. We'd rather be the most trusted name in one market than a mediocre presence in ten.
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