Farmer John launches products specific to SoCal preferences
Farmer John researched preferences unique to their loyal Southern California customers. Local favorites skewed to fusion flavors — sweet and spicy, influenced by fruits and berries, Hispanic cheeses, honey and cinnamon, and chili peppers.
In Southern California, Farmer John is proud to be the preferred breakfast sausage brand. Beyond the mainstream items of skinless sausage links and roll sausages, Farmer John introduces four premium sausage products: Maple Chipotle Links, Apple Cinnamon Links, Hot Italian Ground Pork and the versatile Mild Italian Ground Pork. These innovative additions will grow the breakfast sausage category and address the sweet and spicy preferences of local consumers.
What’s more, Farmer John has introduced four new flavors of lean seasoned pork burgers designed specifically for the grill, including Savory, Garden Onion, Smoky Barbeque and Cajun Style. Lean pork products from Farmer John are becoming more popular as a healthy alternative to beef and, to many, with a better flavor profile than turkey.
Another trend Farmer John has recognized is that fully cooked BBQ ribs are growing in popularity in the West. Retailers are experiencing double-digit growth in this category as consumers are eating more meals at home and looking for ways to reduce preparation without sacrificing flavor. With these considerations in mind, Farmer John introduces Baby Back and St. Louis Style Ribs to the fully cooked BBQ rib category. The St. Louis Style ribs are spareribs with the brisket bone removed, while the Baby Back ribs are meaty pork ribs from the lower back rib section.
Finally, based on California flavor preferences, Farmer John created a tomato-based BBQ sauce that is influenced by the Southwestern regional styles from Texas, Oklahoma, Arizona and New Mexico. As a Western brand, Farmer John gives its loyal customers what they want: a tomato-based sauce that is mildly sweet and smoky.
Farmer John also has introduced five new hot dogs. The first two, Spicy Franks and Big Game Beef Franks, may seem familiar to sports fans. The seven-inch Spicy Frank is the same popular venue hot dog sold at Dodger Stadium that can now be enjoyed at family gatherings. With the perfect amount of spice, these franks offer a great flavor that can be enjoyed by all. The Big Game Beef Franks are made with all beef for a firm bite that taste best when grilled. Also at seven inches, the size of these franks is perfect for those looking for a more fulfilling meal.
For those who want to savor a favorite American tradition without the guilt, new Reduced Fat Beef Franks have 33 percent less fat and offer the same great smoky flavor as original beef franks. The New Beef & Cheese Franks offer sharp cheddar cheese flavor in extra juicy franks with the classic ‘snap when you bite them’ excellence. And, offering the same satisfaction without the cheese, Farmer John is proud to bring back the Classic Beef Franks for the frank enthusiast. www.farmerjohn.com
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
