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Consumers now demand more information on the quality, origin and handling of the food they eat. On one hand, news of recalls and exposure of unsafe practices has made consumers wary. On the other hand, food choices make lifestyle statements and represent ethical stances such as “keeping kosher,” humane treatment for animals or vegetarianism. Traceability keeps many food company executives awake at night, yet most companies are not willing to invest heavily in traceability until they have a problem.  For any given company, food poisoning outbreaks are rare, but once they occur, they harmthe company for a long time.  The more precise data you have, the more you can limit the consequences of a product recall or products withheld from market. Traceability solutions add so much visibility and transparency that you can execute a product recall within hours and with high precision.

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