Streamlining Microwave Packaging
Consumers want to avoid slitting or puncturing plastic covers and other activities that require time, implements, and decisions. (Do I need a paring knife or a scissors? How hot is this container? Will it leak in the microwave or on the trip to the table or trash?).
Associated Packaging Technologies, based in Jupiter, FL, provides packaging for microwavable meals. John L. Giordani, vice president of sales, marketing and technical sales in Exton, PA, for Associated Packaging, says the current trend in heat-and-eat entrées is toward improved meal quality and faster delivery to the consumer’s table. He attributes this to the continued expansion of two-income families, workforce reduction, and people working longer hours. Giordani notes that Nestle, ConAgra, and Pinnacle use proprietary crystalline polyethylene terephthalate (CPET) trays supplied by APT for entrées that can be consumed right from the packaging.