Stars Align for Dairy-Deli-Bake 2007

Little doubt exists that Dairy-Deli-Bake 2007, hosted by the International Dairy-Deli-Bakery Association (IDDBA), will be a star-studded affair once again this year.
Terry Bradshaw makes a return visit to Dairy-Deli-Bake, and is joined by journalist Ted Koppel, former NFL player Emmitt Smith, former Secretary of State Madeleine Albright and TV host Alton Brown, among others scheduled to speak at the show, at the Anaheim Convention Center in Anaheim, Calif., this June 3-5.
People from all levels of retail, merchandising, sales and manufacturing can learn about new products, packaging, trends and services in the industry at Dairy-Deli-Bake 2007.
Consultant Harold Lloyd kicks off the seminar schedule with hisspeech, titled “Liars and Tyrants and Bores! Oh My!” Smith follows with his speech “A Championship Vision.”
Author Tom Peters, Albright and NPD Group Vice President Harry Belzer round out the first day.
Koppel is slated to speak Monday, and Brown and Bradshaw wrap up the seminar schedule Tuesday.
Other speakers include Dave Peterson, president of the IDDBA and vice president of sales for Bel Brands USA, who presents a seminar on environmental sustainability. Author Seth Godin highlights marketing during his seminar, and Michael Treacy, author of “Double Digit Growth,” will speak about ways to maximize your company’s growth. IDDBA Executive Director Carol Christison will show attendees ways that they can keep ahead of trends and capitalize on them.
The Show & Sell Retail Food Merchandise Pavilion also returns to the show. Attendees will receive a Resource Book to take home, and they can also receive a photo CD of the concepts, to be mailed out after the show. Photos are allowed, but attendees and photographers must ask permission of those in the booths. There will be 1,600 booths with representatives from dairy, deli, bakery, packaging, equipment and related companies.
The Wisconsin Milk Marketing Board will hold its annual party — the “All Access — Backstage Pass” — this year, at the new Astor Classics Event Center and Living Automotive Museum in Anaheim on Monday, June. 4. Bus transportation to and from the show hotels will be provided. The party is a great opportunity to network with others in the industry, the brochure stated.
The deadline to register for this annual show is May 5, 2007.
Go to to register.