The campaign features an all-star team that includes "Bridesmaids" star Wendi McLendon-Covey, Oscar Award-nominated director David O. Russell and E! "Fashion Police" co-host George Kotsiopoulos. The spots are designed to resonate with women who provide for their families and express their care through delicious, high-quality meals. The advertisements bring to light these inspirations as well as the secret motivations behind the meals they prepare for their families and loved ones, while highlighting how Hillshire Farm can help them get a little "something extra" out of the meals they make.
The multi-layered marketing launch will include TV, print, radio, online advertising, social media, event marketing, in-store activation, public relations and the re-launch of the Hillshire Farm website, www.hillshirefarm.com. The campaign showcases how the delicious taste, premium quality and convenience of Hillshire Farm lunchmeats and smoked sausage enhance the family mealtime experience through great sandwiches and sausage dishes.
"In 'So Good. They'll Think It's For Them,' we've created a fun and humorous campaign that takes a peek at the secret motivations that are the genesis for every great meal. When you're preparing a Hillshire Farm meal, you're creating a "win-win" - your family receives a delicious meal, and you get something out of it too. This campaign captures the light-hearted and humorous tone that has defined our ads while also showcasing the delicious taste and high quality food items within our portfolio," said Kristin Kroepfl, director of marketing, Hillshire Farm. "This campaign was put together by a terrific team that includes some of the top talent in the entertainment business. David and George are among the best at what they do, and we are so thrilled to have Wendi in our ads as the inner voice - she is an incredible comedienne and one of Hollywood's fast rising stars."
Source: Sara Lee Corp.