Category Report: Pork Nutritional benefits and taste propel pork category success Pork campaigns and university research reinforce consumer priorities surrounding taste and wellness. Sammy Bredar December 12, 2025 No Comments Evolving consumer preferences surrounding nutrition, taste and affordability are redefining the pork category’s competitive landscape.Read More
Aquaculture Stewardship Council promotes responsibly farmed certified seafood with Town & Country Markets Town & Country Markets hosts a series of in-store tastings featuring ASC-labeled Kvarøy Arctic salmon. Industry News November 26, 2025 No Comments Seattle independent grocer Town & Country Markets partners with the Aquaculture Stewardship Council to showcase sustainability, traceability and transparency for seafood that’s been certified as responsibly farmed.Read More
Consumers seeking value becomes a Thanksgiving tradition Consumers said they plan to spend $23.66 on turkey for Thanksgiving, up a slight 0.4% from last year. Fred Wilkinson November 25, 2025 No Comments Dietz & Watson says nevermind the bird as it promotes the Turkuterie Board.Read More
Rice burger promotion at Costco: Growing frozen US beef usage with Taiwanese processors Extended promotion for US beef rice burgers marks the industry’s first collaboration with Costco in Taiwan for a frozen, ready-to-heat product. Industry News November 24, 2025 No Comments USMEF partners with Taiwanese processor Si Sheng on an extended promotion for US beef rice burgers at 14 Costco outlets. Read More
Retail rollouts accelerate brand momentum for Force of Nature Meats Austin, Texas-based marketer's VP of Business Development Pete Bassett shares insights on brand strategy. Fred Wilkinson August 22, 2025 No Comments Health-conscious consumers play a key role in driving demand for grass-fed and pasture-raised meats. Read More
US pork industry works to build presence in Taiwan Costco stores in Taiwan host a 15-week promotion to showcase pulled pork, honey and maple-flavored ham, bacon, and three types of sausage products. Industry News August 11, 2025 No Comments Pork industry responds to misinformation about ractopamine’s safety.Read More
Beef Industry Long Range Plan charts priorities and goals Task force member and Kentucky rancher Joe Lowe shares details on six areas of focus for the effort. Fred Wilkinson July 22, 2025 No Comments Beef industry task force seeks to ensure the US beef industry can provide sustainable, high-quality beef that meets consumer demands.Read More
Wayne-Sanderson Farms named the Official Chicken of the Southeastern Conference Campaign ties-in to Southern charm and a love for SEC sports. Industry News July 15, 2025 No Comments This collaboration unites two Southern icons, bringing chicken and unforgettable experiences to college sports fans across the region.Read More
Nathan’s Famous launches campaign in New York City Subway System celebrating National Hot Dog Day Promo turns the New York Subway map into a tribute to the birthplace of the iconic hot dog brand. Industry News July 14, 2025 No Comments The campaign builds on the brand’s “100% Beef, 100% New York” brand platform launched in 2024. Read More
Special Report: Foodservice Proteins remain popular but have to hold up during takeout Off-site dining accounts for three-quarters of restaurant traffic. Fred Wilkinson June 11, 2025 No Comments Adding value at foodservice includes meat and poultry products that can help operators deal with staffing challenges.Read More