New research by Decision Analytica shows strong market potential for pork from PRRS-resistant pigs, countering fears of consumer backlash. Despite PRRS's economic impact, resistance can be achieved without affecting pig growth or meat quality, revealing a more nuanced consumer openness.
Key categories of interest among all GLP-1 consumers, particularly Gen Z and Millennials, include high-protein, high-fiber, hydration/electrolyte and gut health products, confirming the importance of embedding protein-forward and nutrient-dense products into innovation pipelines.
Survey finds consumers are making tradeoffs to address rising food costs, planning to cut back on fresh foods including beef, pork, chicken and turkey.