The National Chicken Council is releasing its annual Chicken Wing Report, projecting Americans to eat 1.48 billion chicken wings watching the Patriots and Seahawks battle for the Lombardi Trophy. This figure represents an increase of about 10 million more wings than last year’s game.

In the latest four weeks (playoff window), chicken wing units surged nationally 19.8% year-over-year and dollars were up 11.4% versus the prior period, according to Circana retail data, reflecting strong seasonal/game‑day demand.

In the Seattle retail market over the past four weeks during the playoffs, wing sales were up 8.6% in dollars, up 26.3% in units and up 22.2% in volume. In the Boston market, wing sales were up 4.4% in dollars, 17.1% in units and 10.9% in volume, according to Ibid.

But of the four cities who played in the NFC and AFC Championship games, consumers in Los Angeles order the most wings per person at 4 times per year, beating out Boston, Seattle and Denver, according to Circana Crest Commercial Foodservice Data.

Retail prices for fresh wings are down 2.8% year-over-year, with a four-week moving average from Circana of $3.47 per pound, according to Wells Fargo’s Super Bowl Food Report. This dip in cost comes thanks to US broiler producers boosting domestic production by 2.2% in 2025, aided by lower feed costs.

Despite softer wing prices, at 57 million pounds, cold storage inventories reported to end November were at their lowest November total in more than 10 years (outside of 2020 COVID), according to the US Department of Agriculture. This means restaurants, bars and supermarkets started stocking up well in advance of the Big Game.

“The bottom line… wings will be available in plenty, they’ll be affordable, and they’ll be delicious,” said National Chicken Council spokesperson Tom Super.

Source: National Chicken Council