New research by Decision Analytica shows strong market potential for pork from PRRS-resistant pigs, countering fears of consumer backlash. Despite PRRS's economic impact, resistance can be achieved without affecting pig growth or meat quality, revealing a more nuanced consumer openness.
Key categories of interest among all GLP-1 consumers, particularly Gen Z and Millennials, include high-protein, high-fiber, hydration/electrolyte and gut health products, confirming the importance of embedding protein-forward and nutrient-dense products into innovation pipelines.
Survey finds consumers are making tradeoffs to address rising food costs, planning to cut back on fresh foods including beef, pork, chicken and turkey.
Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase decisions across all demographics.