Turkey brand Butterball announces the findings of the Butterball Togetherness Report: 2025 Thanksgiving Outlook, which explores the Thanksgiving plans of hosts and attendees alike.   

The holiday report reveals that 89% of consumers plan to celebrate Thanksgiving this year with an anticipated celebration size of nine people. Consumers who plan to celebrate are most looking forward to spending time with family, followed by the food and relaxing.    

While inflation remains top of mind, consumers are committed to celebrating Thanksgiving, with 28% of consumers expecting inflation to cause them to celebrate Thanksgiving differently this year. To control costs, 21% plan to ask guests to bring part of the meal. Other ways to save include making changes to side dishes (15%), non-food items such as paper goods or decor (14%) and desserts (12%).  

And as always, turkey reigns, with 84% of hosts planning to serve turkey this year and the overwhelming majority (72%) planning to roast their turkeys. Turkey also remains the favorite part of the Thanksgiving meal (47%), followed by stuffing (41%), pie (29%) and potatoes, with white potatoes and sweet potatoes tied at 26%.  

“People are excited and committed to celebrating Thanksgiving,” said Rebecca Welch, director of retail and international brand management at Butterball. “We’re proud of Butterball’s role in Thanksgiving celebrations throughout the country – inspiring togetherness and providing a tender, juicy, delicious holiday centerpiece. The experts at the Butterball Turkey Talk-Line are standing by and ready to help holiday hosts prepare the most important meal of the year.”  

The Butterball Turkey Talk-Line is once again available to support new and seasoned holiday hosts. Opening Nov. 3 for its 44th year, these turkey experts are standing by and ready to answer holiday hosting questions via phone, text, email, chat and social channels through Dec. 24.

Source: Butterball