As a complement to The National Provisioner’s 2025 State of the Industry Report, this exclusive webinar will spotlight fresh insights from consumer research leader Circana. Join Chris DuBois, Executive Vice President & Perimeter Practice Leader, as he breaks down what’s fueling — and what’s stalling — growth across the protein category. From shifting consumer priorities to evolving definitions of “value,” you’ll gain actionable takeaways.

Learning Objectives:

• Uncover consumer expectations: Explore how today’s shoppers define “value” and how those perceptions are shaping innovation in protein.
• Identify what drives purchases: Learn which value propositions are most effective in motivating meat and poultry buyers.
• Leverage spending shifts: Understand the latest consumer food spending trends and discover strategies to position your business for stronger growth in the year ahead.

Sponsored by: