Butterball offers custom-designed Thanksgiving Hosting Pants for holiday hosts A total of 68% of holiday hosts agree that wearing the right clothes helps them feel ready, capable and comfortable for the task at hand. Industry News November 5, 2025 No Comments Butterball partners with chef-focused brand Hedley & Bennett to create the first-ever, custom-designed Thanksgiving Hosting Pants.Read More
The National Provisioner Podcast Episode 211: Butterball Togetherness Report results with Director of Insights Dennis Traver Insights on consumer feelings and plans when it comes to grocery shopping, meal planning and execution for the Thanksgiving Holiday. September 18, 2025 No Comments Learn about the consumer research data that surprised Butterball the most.Read More
Turkey still reigns: 2025 Thanksgiving outlook highlights resilient demand Turkey remains the favorite part of the Thanksgiving meal. Industry News September 15, 2025 No Comments Turkey remains the top protein for Thanksgiving, with 84% of hosts planning to serve turkey for 2025.Read More
Butterball revamps rope smoked turkey sausage Consumers seek out less salt and a more premium look. Industry News August 11, 2025 No Comments Butterball responds to consumer perception of the shape, taste and nutritional value of the sausage.Read More
Protein: The preferred social meal staple Turkey company identifies how grocers can capitalize on Americans’ desire for more social meals throughout the year. Industry News July 30, 2025 No Comments Top reasons for store choice include affordability, variety, convenience and quality of the meat and seafood department. Read More
Amcor sustainable shrink bag for turkey supports Butterball efficiency Perflex handle bag eliminates the manual netting process. Industry News June 16, 2025 No Comments Amcor innovation helps Butterball reduce packaging material and improve production efficiency.Read More
Butterball EVP of sales and marketing announces retirement Former Cargill executive Scott Vinson takes over role. Industry News April 22, 2025 No Comments Al Jansen to retire from Butterball after 11 years at the company.Read More
Butterball closing further processing plant Plant closure to impact about 180 workers. Industry News December 6, 2024 No Comments Butterball shutters its Jonesboro, Ark., facility in early 2025.Read More
Highlighting Butterball's Cook from Frozen whole turkey with head of innovation Michelle Lieszkovsky New Cook from Frozen whole turkey product can be cooked as conveniently as possible without sacrificing any of the taste. November 8, 2024 No Comments Head of innovation at Butterball discusses the company's new Cook from Frozen whole turkey.Read More
Butterball and Bumble For Friends encourage togetherness this holiday season Turkey brand and app for finding friends collaborate on #FindYourTable partnership. Industry News October 18, 2023 No Comments The #FindYourTable partnership features a series of 'Friendsgiving' events and a variety of resources designed to help people make new connections and discover the joy and ease of gathering with friends and family, over turkey, this holiday season.Read More