Turkey brand Butterball is rolling out a new rope smoked turkey sausage. The new rope sausage will replace the current offering in grocery stores across the United States and international markets. The change was made in response to consumers’ perception of the shape, taste and nutritional value of the sausage. 

“Our research indicated consumers were seeking a more craveable smoked turkey sausage with less salt and a more premium look,” said Ana Haynes, CPG brand manager for Butterball. “We applied our learnings to create a delicious product with less sodium that’s juicy, has a robust, smoky flavor and looks great on the shelf.” 

“Our rope sausage is a people pleaser and perfect for any occasion – it’s quick to prepare and a versatile protein that can be grilled, sautéed and cooked in the air fryer,” Haynes said. “It’s also low in fat and complements many recipes.”

The new smoked sausage will be transitioning onto shelves through the end of 2025. Retailers offering Butterball's Hardwood Smoked and Polish Style Smoked Turkey Sausage can be found using Butterball’s online product locator. 

Source: Butterball