Beef Checkoff expands its reach in athletic venues nationwide through team partnerships, student-athlete NIL agreements and performance-nutrition programs designed to strengthen long-term beef demand.
Sports-focused initiatives help the Beef Checkoff meet consumers where they are — especially younger audiences — and highlight beef’s nutrition benefits in community-driven environments.
Fast-casual chain Habit Burger & Grill partners with Dodger Stadium for a Centerfield opening in spring 2026, signaling new volume demand for char-grilled beef and chicken.