Oscar Mayer hosts Wienie 500 at Indianapolis Motor Speedway

All six Wienermobiles sport a different look for the racing showdown, celebrating regional dogs.

The Kraft Heinz Co.

*The Wienie 500, a first-ever Wienermobile race at the Indianapolis Motor Speedway*
*Photo courtesy of The Kraft Heinz Co.*

Ahead of this year’s Indianapolis 500, Oscar Mayer’s Hotdoggers will make their racing debut on the same track as the pros at the Indianapolis Motor Speedway. Oscar Mayer announces the “Wienie 500” – a first-of-its-kind spectacle. The race will be streamed live May 23 at 2 p.m. Eastern on the Fox Sports app and across @INDYCARonFOX social accounts, and highlights from the race will play during the Indy 500 pre-race show on FOX.

The Wienie 500 will also mark the first meetup of all six Wienermobiles in over a decade, and the first competitive race for the fleet, each sporting an all-new look. Each Wienermobile will represent a different regional dog, including the Chi Dog (Midwest), New York Dog (East), Slaw Dog (Southeast), Sonoran Dog (Southwest), Chili Dog (South) and Seattle Dog (Northwest). The race will feature custom Hotdogger racing suits and a trophy presentation in the "Wiener’s Circle."

“The Indy 500 marks the unofficial kickoff of summer and the start of hot dog season,” said Kelsey Rice, brand communications director at Oscar Mayer. “As a brand known for sparking smiles in disarmingly delightful ways, it’s only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition to kick off a summer of wieners.”

In collaboration with DraftKings, consumers can predict the outcome of the race by answering a series of race-related questions. Consumers can head to Draftkings.com/wienie500 to enter the free-to-play pool, and those who rack up the most points will win a share of the total cash prize of $10,000.

The Wienie 500 is part of a partnership between Oscar Mayer and IMS that names Oscar Mayer the "Official Hot Dog" of the Indianapolis Motor Speedway and the Indianapolis 500. The Oscar Mayer race is also supported by an advertising campaign rolling out across the country.

Source: The Kraft Heinz Co.