Beef Checkoff expands its reach in athletic venues nationwide through team partnerships, student-athlete NIL agreements and performance-nutrition programs designed to strengthen long-term beef demand.
Sports-focused initiatives help the Beef Checkoff meet consumers where they are — especially younger audiences — and highlight beef’s nutrition benefits in community-driven environments.
Multiyear partnership launches Maple Leaf's national Victory. But First, Protein campaign, aiming to inspire Canadians to make protein a priority in their everyday lives.
Fast-casual chain Habit Burger & Grill partners with Dodger Stadium for a Centerfield opening in spring 2026, signaling new volume demand for char-grilled beef and chicken.
Kevin's Natural Foods brand anticipates that many of today's football fans are looking for cleaner and faster alternatives to takeout, delivery and traditional game day classics.
Philly's Best Steak Co. President Zafeiris Akranis sits down with The National Provisioner to discuss his company's partnership with the Philadelphia Phillies and Aramark, as well as the multifaceted growth strategy for Philly's Best Steak.
Popeyes partners with quarterback Baker Mayfield to celebrate the launch of four Popeyes dry rub flavors, and a mild marinated base on all bone-in wings.