New England Patriots name Official Fried Chicken partner
Partnership signals Krispy Krunchy Chicken's entrance into the NFL, following the brand's first MLB deal.
Hot food concept Krispy Krunchy Chicken is the Official Fried Chicken of the New England Patriots and their home, Gillette Stadium.
Starting immediately, game attendees can fuel their game day with Krispy Krunchy’s hand-breaded Jumbo Chicken Tenders, featured in the stadium’s eatery, The Beacon. Krispy Krunchy’s award-winning Chicken Nuggets and Cajun Chicken Sandwich are also available throughout the stadium in multiple concession areas.
"Our partnership with the Patriots marks a major goal for Krispy Krunchy and we’re honored to join one of the biggest and most iconic sports franchises in the country,” said Jim Norberg, chief executive officer of Krispy Krunchy Chicken. “Our premium fried chicken is perfect for the Patriots’ strong and passionate fan base, and we’re excited to introduce those that don’t know us to what we know will become their favorite fried chicken.”
The partnership with the New England Patriots marks the first NFL deal for Krispy Krunchy. Earlier in 2025, the brand became the Official Fried Chicken of the Boston Red Sox, its first MLB deal. This partnership with the New England Patriots expands Krispy Krunchy's presence across New England; the brand already has more than 100 locations in the region.
“We are thrilled to welcome Krispy Krunchy Chicken to the NFL as the Official Fried Chicken of the Patriots and Gillette Stadium,” said Jim Nolan, chief operating officer of the New England Patriots. “We are confident the quality and taste of Krispy Krunchy Chicken will elevate our fans’ experience and is an option we’re proud to offer.”
Source: Krispy Krunchy Chicken
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