Fried chicken restaurant chain Popeyes is reintroducing its wings lineup, now with a new mild marinated base on their bone-in wings for customers to choose how they want to level up the heat: mild or spicy. Popeyes' new wings lineup spotlights their three bestselling sauce flavors: Signature Hot, Sweet 'N Spicy and Honey BBQ, as well as four all-new dry rubs: Ghost Pepper, Lemon Pepper, Garlic Parm, and Buffalo.

Ghost Pepper Dry Rub Wings, Lemon Pepper Dry Rub Wings and Sweet 'N Spicy Wings

Now every bone-in wing starts with a mild marinated base, featuring a savory blend of Louisiana seasonings.

"When we launched wings in 2023, the response was incredible, but our guests made it clear they wanted more variety, especially when it came to milder heat levels," said Chef Amy Alarcon, VP of culinary innovation at Popeyes. "We went back to the kitchen and paired our mild base with our Louisiana marination which serves as the perfect canvas for both bold and balanced flavor.

"From the all-new dry rubs to returning fan-favorite sauces, every element was carefully crafted to give our guests more ways to enjoy wings. This lineup isn't just better, it's built to deliver real flavor flexibility for every kind of wing lover, especially on game day."

To officially reintroduce their new wings lineup in time for kick-off, Popeyes is teaming up with quarterback Baker Mayfield for the official "Better Wings, Better Mayfield" creative campaign including TV, radio and social. Known for his comebacks, Mayfield is the embodiment of what it means to come back better, on the field and at the table. 

Starting Sept. 4, 2025, when Mayfield scores, sports fans will score with free wings from Popeyes. The Monday after each touchdown, Popeyes customers can snag a free 6-piece Wings with any $10+ digital order, available exclusively in the Popeyes app or online.

"I've been a fan of Popeyes for a long time, so teaming up for the 'Better Wings, Better Mayfield' campaign was a no-brainer," said Mayfield. "We had a blast recreating some of my old moves, celebrating comebacks and diving into these new wings. Popeyes leveled up their wings, and now fans can level up their game days too—with free wings every time I score a touchdown. Better wings, better gamedays and a better me. That's a win for everyone this football season."

Prices begin at $5.99 for 6-piece wings.

Source: Popeyes