Charcuterie brand Veroni is returning as the Official Italian Charcuterie Sponsor of the Cincinnati Open for the fourth consecutive year. From Aug. 5-18, 2025, the brand will unveil newly designed spaces and serve tennis fans its Italian aperitivo experience.

The journey continues in New York, where Veroni will host an exclusive luxury suite at the US Open Aug. 30 and 31. Selected guests will receive a refined aperitivo experience paired with premium courtside views.  

“This year marks Veroni’s 100th anniversary—a historic milestone that we’re proud to celebrate by continuing to invest in experiences that connect with people and reflect who we are,” said Emanuela Bigi, Veroni’s marketing manager. “Tennis is a natural match for our brand: it embodies elegance, passion, and international appeal. For the fourth year in a row, we’re proud to be part of this world that shares our values.”  

Cincinnati Open

At the 2025 edition of the tournament, Veroni takes center stage with two prominent branded areas and a strong visual presence across the Lindner Family Tennis Center. At the Oasis—an open-air, private lounge located in the northeast corner of Center Court—Veroni serves as the title sponsor, offering guests a space to relax and immerse themselves in Italian aperitivo.  

The brand also makes a bold statement in the tournament’s new Pavilion, where it introduces a spacious lounge fully themed around "La Sostanza dell’Aperitivo," meaning The Essence of the Aperitivo. This immersive concept captures Veroni’s identity as the go-to brand for Italian-style aperitivo, blending authentic flavors, convivial spirit, and contemporary design.  

Veroni’s presence in Cincinnati will spotlight two key product lines: the AperiTime Line and Snack Line. The AperiTime Line, inspired by Italy's aperitivo tradition, includes ready-to-serve platters featuring Veroni’s premium imported cured meats paired with Italian provolone cheese, olives, and crackers. The Snack Line features on-the-go snack packs with Italian salami, cheese, and breadsticks. High in protein and designed for portability, these single-serve trays are ideal for busy professionals, families, and health-conscious consumers looking for convenient yet indulgent options.  

On August 10, from 4 to 6 PM, in partnership with Tennis Channel, fans who show the Tennis Channel app will receive a complimentary Veroni charcuterie tray—a flavorful way to enjoy the match.  

On Aug. 15, from 5.30 to 6.30 PM visitors will enjoy a special tasting of Veroni’s grilled mortadella: a thick, single slice of this iconic Italian cured meat, served warm to elevate its rich, savory character. This exclusive preparation offers a bold and delicious twist on a beloved classic.  

To wrap up the experience, on August 16, from 1 to 2 PM, Veroni joins forces with Murray’s Cheese for a tasting event that showcases the perfect marriage of fine Italian charcuterie and artisan cheeses.   

Source: Veroni