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Home » Arby's

Articles Tagged with ''Arby's''

Arby's to air commercial about brisket smoking... for 13 hours

Industry News
May 24, 2014
No Comments
the commercial will set a Guinness World Record for the longest television commercial ever aired.
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Arby's Smokehouse Brisket sandwich

Arby’s delivers its most successful new product in company history — a breakthrough brisket sandwich that bolsters its image as an innovator of high-quality sandwiches in the quick-serve marketplace.
January 14, 2014
No Comments
Arby’s delivers its most successful new product in company history — a breakthrough brisket sandwich that bolsters its image as an innovator of high-quality sandwiches in the quick-serve marketplace.
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Arby’s: Bullish on brisket

Arby’s delivers its most successful new product in company history — a breakthrough brisket sandwich that bolsters its image as an innovator of high-quality sandwiches in the quick-serve marketplace.
Andy Hanacek
January 10, 2014
No Comments
Turn on the TV today, particularly just before a standard mealtime, and you’re likely to be bombarded with commercials from restaurants touting something new, tasty, convenient or unique — particularly from companies in the highly competitive quick-serve restaurant (QSR) space.
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News Brief Feature

Beef Checkoff Program teams with Arby’s on new brisket sandwich

October 10, 2013
No Comments
Arby’s selected Beef Brisket as the centerpiece of its new limited-time offer.
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News Brief Feature

Arby’s apologizes to Iowa for slicing ad

October 4, 2012
No Comments
The ads took rival chain Subway to task for having its meat products sliced in Iowa and not on the back of each restaurant, like Arby’s.
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News Brief Feature

Arby’s launches new turkey roasters

August 31, 2012
No Comments
In celebration, Arby's is hosting a nationwide tasting event for customers to sample one free Turkey Roaster sandwich of their choice on Thursday, September 6.
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News Brief Feature

Arby's names new CMO

January 13, 2012
No Comments
Russ Klein, who brings a 25-year track record of marketing management, brand turnarounds and value creation at Burger King, 7-Eleven, Dr Pepper, 7-Up and other brands, will lead Arby’s efforts to revitalize the iconic fast food brand.
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News Brief Feature

Roark Group completes acquisition of Arby’s

July 6, 2011
No Comments
Roark Capital Group, an Atlanta-based private equity firm that focuses on investing in franchise and brand management companies, announced that its affiliate has completed the acquisition of Arby's Restaurant Group, the second largest quick-service sandwich chain in the United States with more than 3,600 restaurants.
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News Brief Feature

Arby's/Wendy's says rising beef costs will lead to price increases

May 12, 2011
No Comments
Faced with beef costs that are expected to rise 20 percent this year instead of the predicted 10 to 15 percent, Wendy's Arby's Group Inc. said it will raise prices.
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