Farmer Focus, a disruptive brand in the chicken industry from Shenandoah Valley Organic, is updating its full line with a bold new look and packaging technology.
Dietary probiotic supplements have been introduced by several research groups as a possible nutraceutical alternative to antibiotics, as probiotics are known to improve gut health and nutrient absorption in broiler chickens.
The family-owned chicken producer was the first in the U.S. to eliminate the routine use of antibiotics from 100% of its broiler business in August 1998.
While all three major protein categories — chicken, beef and pork — have interesting narratives heading toward the traditionally strong summer selling season, none is more compelling than the broiler industry.
RSS
