When the pandemic shut down restaurants, the lamb industry was concerned about the many lamb racks on hand which traditionally went to the foodservice market.
Independent research has found New Zealand’s sheep and beef farms are already close to being carbon neutral and strengthens calls for the formal recognition of on-farm sequestration.
The NYBC will partner with other State Beef Councils, industry professionals, and influencers to educate consumers on the benefits of adding veal to their plates.
Like many businesses and people who would like to find a reset button for 2020, the veal industry — from farmers to processors — feel the same way. Can anyone even remember what we were anticipating and implementing the first two months of 2020? The impact COVID-19 has had on people and businesses is so unparalleled that it overshadows any original plans for 2020.