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Home » Topics » Expert Commentary » Editors Viewpoint

Editors Viewpoint
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From the Editor's Desk

From the Editor’s Desk: Is 100% of a little > 10% of a lot?

March 19, 2020
No Comments

Andy Hanacek asks that people maintain proper perspective when lobbing criticism at a national beer brand for its efforts to market itself as a supporter of sustainability and organic farming.


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From the editor's desk Video

Q&A: How to mitigate damage done by product recalls

March 11, 2020
No Comments

Andrew Lorenz, president of We R Food Safety and Editorial Board member for The National Provisioner, discusses how meat and poultry processors should be prepared to protect themselves in the event that one of their products is recalled.


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Independent Processor Editorial Independent Thoughts
Independent Processor's Prime Cuts

Are you the 2020 Independent Processor of the Year?

Sam Gazdziak
February 19, 2020
No Comments
The nomination process is open, and the winner will be featured on the August 2020 cover.
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Cordray's Corner
Cordray's Corner

Allergens - A major cause of food recalls

Dr. Joe Cordray
February 10, 2020
No Comments
Allergens are a major cause of food recalls in the United States and can be devastating to a company. However, there are several things you can do to minimize the chance of your products being involved in an allergen recall.
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From the Editor's Desk

From the Editor’s Desk: A ‘convenience’ truth

February 10, 2020
No Comments

Andy Hanacek, editor-in-chief, wants to know if you’re truly offering convenience items to the consumers you want to reach, or if you’re just offering products that fit the same old, “me too” standards. If you’re not offering convenience, you’re missing the target.


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Independent Thoughts

Get knocked down, get back up

Sam Gazdziak
February 6, 2020
No Comments
When I visit a processor for a cover story, I occasionally hear people tell me how lucky I am to be able to travel across the country and spend time with the companies I profile.
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Cordray's Corner

You cannot achieve a goal that you do not have

Dr. Joe Cordray
December 5, 2019
One Comment
Why not start 2020 by setting goals in several different areas to help you achieve both profitability and sustainability. Following are some areas in which you may want to consider setting goals.
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Andy Hanacek Pointing to Fake Meat Tabloid

From the Editor's Desk: 'OK to eat meat' not a new message!

November 20, 2019
One Comment
Andy Hanacek returns to share his thoughts on the recent "surprise" announcement to the mainstream media that meat, in fact, might not be bad for consumers after all.
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Independent Processor Editorial Independent Thoughts

The value of education in the meat industry

Sam Gazdziak
November 13, 2019
No Comments
Meat science departments and animal science departments are a critical part of the meat industry.
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Silhouette of Adult and Child Horseback Riding at Sunset
Guest Commentary

The value of telling the story of your meat product

Tell me a story
Dr. Phil Bass
Dr. Phil Bass
October 22, 2019
No Comments
I recently read a piece by a marketing expert about how a story is more effective than statistics in selling a product. I couldn't agree more.
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