US beef and pork gain menu presence in Japan Washoku Sato, a Japanese cuisine-based chain, includes three US beef and pork dishes on menus at 201 locations nationwide. Industry News March 23, 2026 No Comments US Meat Export Federation continues its efforts to increase consumer awareness and grow US beef and pork’s presence on the menus of nationwide restaurant chains in Japan.Read More
USMEF promos differentiate US beef in untapped Japanese market Market development efforts in Okinawa accelerate as USMEF employs TV and social media to support a monthlong foodservice promotion for US beef. Industry News February 6, 2026 No Comments Popular steakhouse Steak 88 Jr. switches its primary steak items ‒ ribeye and tenderloin ‒ to US beef.Read More
USMEF positions US beef as alternative to Japanese Wagyu USMEF barbecue event features US Prime grade beef for 100 selected listeners of a popular radio show in Tokyo. Industry News December 12, 2025 No Comments USMEF conducts its first-ever seminar in Japan to promote Prime grade American beef to consumers.Read More
Fatburger chain returns to Japan Four locations are set to open in Okinawa over the next five years, with the first unit slated to open before the end of 2025. Industry News September 26, 2025 No Comments Fatburger parent company partners with operator Green Micro Factory to bring the burger brand back to Japan.Read More
Osaka and Tokyo events celebrate US-Japan trade partnership US Meat Export Federations expresses gratitude for the long-term trade relationship with Japan. Industry News September 24, 2025 No Comments US red meat industry hosts two major events to honor a lasting trade relationship with Japan.Read More
World Food Championships qualifiers in Japan showcase US burgers, barbecue Thirty shops set up food trucks to sell hamburgers to 70,000 attendees. Industry News August 8, 2025 No Comments Japan hosts its first-ever qualifier for the World Food Championships barbecue category.Read More
USMEF targets Okinawa foodservice sector as untapped US red-meat market Okinawa is a popular destination for inbound tourists and domestic travelers, especially as the weakened yen makes international travel expensive. Industry News April 9, 2024 No Comments Okinawans are familiar with American food culture but primarily consume beef from Australia and New Zealand and pork from the European Union.Read More
Alternative cut solutions promoted at food trade shows in Japan Quality remains a top purchasing criteria in the high-value Japan market. Industry News March 20, 2024 No Comments Two of Japan’s largest food trade shows give the U.S. red meat industry opportunities to promote a wide range of beef and pork cuts.Read More
Seaboard Foods strengthens global presence with first overseas sales office in Japan The move advances the company’s ongoing commitment to serving the unique needs of the Japanese market. Industry News March 13, 2024 No Comments The office positions Seaboard to meet the growing demand for high-quality pork products in a key international market.Read More
Japanese restaurant chain utilizes U.S. beef for the first time Successful promotions lead to new menu item. Industry News December 1, 2023 No Comments Japan’s largest pork cutlet chain completes successful test of a new menu item featuring U.S. pork and beef.Read More