US Meat Export Federation combines nutritional messaging, digital participation, social sharing and chef-prepared tasting to connect US beef with post-workout nutrition in an approachable way.
US beef successfully penetrates Korea’s home meal replacement industry through new product development and promotional partnerships with Korean importers, processors, restaurants and retailers.
US Meat Export Federation introduces US beef, pork and lamb directly to potential foodservice customers in the ASEAN region under a customizable training program developed with importers and distributors.
USMEF has been promoting American pork loin as a versatile and good-tasting alternative to 'salad chicken,' a go-to protein choice for young, active crowds in Japan.
USMEF applauds a recent breakthrough with Saudi Arabia, in which Saudi officials agreed to remove barriers that had effectively locked most US beef out of the market for the past dozen years.