CoBank report shows an emphasis on dietary protein intake is broadening demographics of meat snack consumers, prompting investment and innovation among manufacturers.
Survey shows strong early awareness of the 2025–2030 Dietary Guidelines for Americans and highlights that protein remains one of the most practical and prioritized elements of a healthy diet for consumers.
Consumer trust and innovation intersect as global research reveals strong acceptance of PRRS-resistant pigs. Learn how gene editing, animal welfare, and reduced antibiotic use are shaping the future of pork production worldwide.
At its global flavor headquarters in Erlanger, Ky., ADM explores ingredient reformulation and key trends like natural colors and flavors, sodium and sugar reduction and clean-label ingredients.
Key categories of interest among all GLP-1 consumers, particularly Gen Z and Millennials, include high-protein, high-fiber, hydration/electrolyte and gut health products, confirming the importance of embedding protein-forward and nutrient-dense products into innovation pipelines.
The National Provisioner sits down with Jennie Shen, director of insights and innovation at Serenity Kids, to discuss the brand's new pork-based pouches and opportunities for innovation in meat-based baby nutrition.
National dietary guidance is reinforcing the importance of protein variety and intake — bringing concepts like 'protein quality' further into the spotlight.
Activation builds on the brand’s goal to help consumers achieve their protein breakfast goals while reaching new country music fans at shared cultural moments.
As the Official Breakfast Partner, Jimmy Dean has a prominent on-site presence at Stagecoach 2026, showcasing protein-forward food options for more than 85,000 attendees.
Coalition warns that increasing protein requirements without stronger sourcing standards could deepen reliance on industrial livestock supply chains that depend on routine antibiotics, growth-promoting drugs, and feed.
Coalition recommends a phased approach: maintain current protein requirements while strengthening sourcing standards, increasing fiber and whole foods, expanding local procurement pathways and investing in school kitchen capacity.