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Industry still awaits turkey's market turnaround and big-time export opportunities, while chicken processors need to re-energize product innovation to continue to catch consumers' eyes.
From a holistic perspective, total poultry across the store had moderate dollar growth but volume declines for all U.S. outlets combined for the 52 weeks ending Nov. 2, says Meagan Nelson, associate director at Nielsen, in Chicago.
Experts believe continued gains in export markets in 2020 will enable further growth for the meat and poultry industry, despite the turbulence and turmoil around it.
While the protein market has seen its share of ups and downs this year, the turkey industry has focused on finding balance in the marketplace, investing in the future of the industry and identifying new markets and audiences for our products.
The President’s “E” Star Award is the highest recognition any U.S. entity can receive for making ongoing significant contributions to the expansion of U.S. exports.
