Allen Harim, a leading producer and processor of chicken on Delmarva, has hired poultry industry veteran, Jack Coleman, as Senior Director of Marketing and Sales.
Coleman joins Allen Harim with an accomplished track record as a sales and marketing leader within the poultry industry. For the last six months, Coleman worked with Allen Harim as a contracted business coach, working with the executive team to assist in the development of Allen Harim's short and long term strategic plan. Before becoming a certified business coach, Coleman served in senior management sales and marketing roles in the poultry and food manufacturing industry for 35 years.
“With Jack as Senior Director of Marketing and Sales for Allen Harim, we will continue to keep our focus on increasing value-added sales and growing the business,” said Steve Evans, CEO of Allen Harim. “We have completed our Strategic Plan with his assistance and know that with his leadership we can more effectively implement our plan.”
In his new position, Coleman will lead development, execution, and oversight of marketing strategies, build customer relationships and trade awareness, and partner with the senior executive team to grow business. He will assist in support for the overall vision and long term business strategy including product planning, distribution and pricing strategies.
Coleman holds a Bachelor’s degree in Animal Science from West Virginia University and is a longstanding member of the National Chicken Council, having served as NCC Marketing Committee Chairman from 2009-2010. He plans to relocate to the Delmarva area with his wife.
Source: Allen Harim