Rudolph Foods, the world’s largest manufacturer of pork rinds, has announced its Fifth Annual Pork Rind Appreciation Day campaign. Celebrated on the biggest football day of the year, Super Bowl Sunday, Pork Rind Appreciation Day was cemented as an annual event after the pork rind leader secured hundreds of thousands of consumer votes, as well as political designations, in 2010. Matched each year with charitable support, Rudolph Foods will again support the Gridiron Greats Assistance Fund, Inc., a nonprofit organization that provides medical and financial assistance to former National Football League (NFL) players in dire need. In response, Rudolph Foods is teaming up with Hall of Famer Bobby Bell to raise money and awareness to support the Gridiron Greats through the annual Pork Rind Appreciation Day campaign.

Between now and the big game, a portion of each purchase of all Rudolph Foods branded products, including Rudolph’s, Southern Recipe, Pepe’s Snacks and Lee’s Pig Skins, will support the organization’s assistance fund (up to $15,000). Consumers will also have a chance to play Sack the Quarterback, with NFL Hall of Famer Bobby Bell for a chance to win $3,500 and a year’s supply of pork rinds from Rudolph Foods.

Beginning November 1 until the big game day, fans can play Sack the Quarterback at PorkRindDay.com where they will be invited to “sack the quarterback” by hitting the ‘Sack Now’ button, properly timing it for a successful tackle by Bobby Bell. Consumers can try to sack the player as many times per day as they’d like, although they will only be entered to win the prize once per day. Fans can increase their chance of winning by playing every day and sharing the game with friends.

“Partnering with the Gridiron Greats Assistance Fund to celebrate Pork Rind Appreciation Day is a tradition we are proud to continue to support,” says Mark Singleton, Vice President Sales and Marketing for Rudolph Foods. “Now in our fifth year of celebrating this annual event, we have seen it bring together football fans and pork rind lovers, all the while helping an organization that is important to us.”

Source: Rudolph Foods