Blue Apron has announced the acquisition of BN Ranch, a leading provider of sustainable, responsibly raised beef, lamb, and poultry in the U.S. Blue Apron will now own the BN Ranch brand, supported by the BN Ranch staff of experts and its global network of farms and ranches. Bill Niman will join the Blue Apron team as President and Founder, BN Ranch. In addition to providing meat for Blue Apron menus, BN Ranch will continue to supply its current retail, institutional and restaurant customers.
Bill Niman began raising animals to high standards for eating quality in the 1970s, and today, as the founder of BN Ranch, Niman continues to raise meat in a delicious, wholesome, humane, and environmentally conscious manner. In his new role at Blue Apron, Niman will help the company further develop its animal welfare and husbandry standards for beef, pork and poultry, and expand its network of farmers, ranchers and suppliers.
"Bill is globally recognized as a pioneer in the sustainable meat industry, and we share the same philosophy that high animal welfare and food quality go hand-in-hand" said Matt Wadiak, co-founder and COO of Blue Apron. "By acquiring BN Ranch, and bringing Bill onto our team, we are furthering our vision to build a better food system by making high-quality, responsibly raised meat accessible to home chefs across the country."
"Having worked closely with the team at Blue Apron for nearly two years, I've witnessed first-hand their deep commitment to providing the highest quality and wholesome meat and poultry to its customers," said Bill Niman. "I'm excited to be joining a growing company that's positioned to truly change the way that animals are raised for food."
BN Ranch grass-fed beef has already become part of Blue Apron's weekly menus with more products to be added in the coming months. Promoting high standards for animal welfare and sourcing high-quality ingredients are just a part of Blue Apron's vision for a better food system. For more information, go to cook.ba/vision.
Source: Blue Apron