Food safety and brand protection through quality feed ingredients was the topic of the breakfast meeting organized by Nutriad Inc. in Minneapolis during the Midwest Poultry Federation Convention.

People representing turkey, broilers, and egg production companies combined with nutrition consultants, veterinarians, and researchers joined the Nutriad team in an interactive discussion.

Brian Coan, Chief Customer Officer for George’s Inc. and prior VP for Buffalo Wild Wings and having also worked for Chick-fil-A and several poultry production companies led the initial discussion on consumer trends and how companies should adapt to them. For having worked on both sides of the industry in the past, Coan brought a broad view of the poultry industry.

The need for a strong health perception and transparency from farm to fork was well covered in Coan’s presentation. Also discussing how companies such as Nutriad can address that need, developing safe and natural solutions.

Dr. Steve Moreland, VP Technical Services for Nutriad, continued the discussion with a very detailed presentation on how feed additive companies invest time and money to meet requirements from a continuously more demanding market, including the process to get a GRAS certification for a coated sodium butyrate product used in broilers and turkeys, a process which led to 2 years of investigation and almost half million dollars in costs.

The final part of the meeting was a Q&A session led by Dr. Simon Shane, editor of and

“Our annual meeting during MPF is a great opportunity to learn from industry leaders, also offering to our customers and partners a possibility to interact with their counterparts and making the poultry industry stronger,” stated Guilherme Bromfman, Director of Business Development for Nutriad. He continued, “We are already looking forward to next year’s meeting and we hope to keep bringing valuable discussions to everyone involved.”

Nutriad delivers products and services to over 80 countries through a network of sales offices and distributors. These are supported by four application laboratories and five manufacturing facilities on three continents. Find out more at