The U.S. poultry industry is the world's largest producer of poultry meat. To tackle the food wastage often associated with high levels of production, Global packaging supplier, Advanta, has successfully trialled a unique skin pack aluminum poultry tray and film combination —the first of its kind on the foil packaging market. This will be officially launched at International Dairy Deli Bakery Association (IDDBA) 2018, in New Orleans, on June 10-12 at booth 5206.

Aimed at poultry processors, the product combines the convenience of a chicken-shaped aluminum foil tray, and shelf-life extension to minimize the potential for food waste.

Skin pack is an excellent alternative to standard modified atmosphere packaging (MAP). The poultry is vacuum packed in the foil tray, eliminating oxygen and therefore increasing the shelf-life of refrigerated poultry — sometimes by up to 300 percent. Retailers and manufacturers are increasingly opting for this type of packaging as longer shelf-life products result in reduced supply chain waste.

In addition to increased shelf-life, increased demand for convenience has left a gap in the market for a tray of this type. With Advanta's new poultry development, the consumer peels back the plastic skin surrounding the poultry, revealing the whole chicken in a foil tray, ready to put in the oven, then served directly to the table.

"Both consumer demand for convenience and retailers' requirements for longer shelf-lives have refocused the priorities of poultry food packaging," explained Miguel Campos, export sales manager at Advanta. "As consumption of poultry products continues to grow, new concepts are required to ensure packaging is fit for purpose.  

"Regardless of the quality or taste of a product, packaging will always have a significant impact on whether the customer will make the purchase," continued Campos. "This is particularly relevant for poultry. Generally speaking, today’s consumers don't want to touch the chicken before it is cooked. With Advanta’s new project, they don’t have this problem. A tray that allows poultry to be cooked directly in the packaging it comes in makes cooking a fuss-free process —it’s all about convenience."

Joining Advanta's smoothwall tray range, this new product has an impressive temperature range of -40 degrees Celsius to 400 degrees Celsius, remaining shatterproof while frozen and rigid while in the oven.  The aluminum tray is also 100 per cent recyclable, providing a more environmentally friendly option as opposed to plastic tray alternatives.

To find out more about Advanta, and its wide product range, or to receive more information on the company's plans for IDDBA 2018, email or visit