Lunchables mixes up boring breakfast with Brunchables
Say “goodbye” to boring breakfast. Today, Lunchables, the brand known for bringing mixed-up fun to mealtime, is ushering in a new era of breakfast with the launch of Lunchables Brunchables.
Lunchables Brunchables bring some much-needed fun and innovation to the breakfast table, letting kids (and adults) build their own breakfast sandwiches complete with ingredients like ready-to-eat bacon strips, cheese, breakfast flatbreads and a mini blueberry muffin to top it off.
“Lunchables always likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” said Zach Meyers, director of marketing, Kraft Heinz. “For years we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”
After a teaser image the brand shared on Twitter yesterday, today Lunchables is confirming that Brunchables is not an April Fools’ joke. Beginning today through April 4, fans can put their name on the only brunch waitlist worth waiting for at brunchablesisreal.com. One hundred lucky people will be randomly selected to get the exclusive first taste of Lunchables Brunchables before they hit select stores in April.
This new offering comes in three varieties: Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese. Fans can find Brunchables at select retailers nationwide. Brunchables SRP is $1.99/pack.
For more information, visit Lunchables Brunchables online at www.LunchablesParents.com, and on social media (Facebook.com/Lunchables, @TheRealLunchables on Twitter and @Lunchables on Instagram).
Source: The Kraft Heinz Company