Philadelphia-based premium meats and cheese manufacturer Dietz & Watson is celebrating its 80th anniversary with the launch of Delishop, a new, limited time only pop-up shop experience that will run from May 1-July 28.

Located at 501 South Street, one of Philly’s liveliest streets, the branded popup is poised to become this summer’s go-to spot for not only meat and cheese, but also deli-inspired fashion and fun. The store interior was designed by Philly-based SHOPHOUSE Design, built and installed by Najeeb Sheikh and will feature several Instagram worthy photo ops and custom interactive experiences including a bodega, an urban backyard and art installations created by local Philadelphia artists, Gloss Black and Kyle Earl. The company worked closely with its agency of record, full-service creative agency Red Tettemer O’Connell + Partners (RTO+P) to bring the concept to life.

Delishop will host its official grand opening on Friday, May 3rd with an invite-only ribbon cutting. To keep the festivities going, the brand will host America’s favorite\ mascot, Gritty, on Saturday, May 4th, who will be giving away his custom “Gritty Sauce” to all customers who come out to Delishop during his appearance (Dietz & Watson Sriracha Aioli).

“For our 80th anniversary, we wanted to do something special for our neighbors,” said Lauren Eni, VP of Brand Strategy at Dietz & Watson. “Philly plays such a key role in who we are as a brand. We’ve been a part of this community for four generations, since 1939, and this pop-up seemed like the perfect opportunity to celebrate with the people of the city we consider part of our family.”

Delishop will put Dietz & Watson’s signature deli meats on display in new ways. In addition to selling prepackaged meats, cheeses, and snacks, the brand has created a collection of deli-inspired fashion & gear, marking the brand’s first foray into fashion. From a “Hot Dog Life” t-shirt and vintage lunch boxes to custom hot dog bathing suits and Dietz Nuts boxers – most of the items will be available in the store and online. Strategically, this custom shopping experience will mark Dietz & Watson’s inaugural step in its evolution toward becoming a lifestyle brand.

The brand will also be hosting various events throughout its three-month run. From biweekly tasting and family nights to unique holiday celebrations, here is a first glance at some of those events. Stay tuned for further specifics on our unique celebrations.

• Family Night: On select Tuesdays, Delishop will host a face painter and magician, water ice, music, and fun giveaways for the whole family.
• Hump Day Hoagie Flights: On select Wednesdays, Delishop will serve different hoagie samples from a rotation of Philly’s favorite hometown delis.
• Have a Pair: On select Thursdays, Dietz & Watson is partnering with local brewing companies to offer beverage pairings with its meat and cheese offering.

“This year has been a big one for Dietz & Watson. From the launch of Dietz Nuts to their Real Philly Deli initiative, highlighting the best hometown delis, they continue to find ways to bring people together around great food,” said Steve Red, Founder and Chief Creative Officer at RTO+P. “With Delishop, we wanted to build on that great momentum by carving out a space for the brand to actually come alive and connect with people in a completely new way.”

Source: Dietz & Watson