Just BARE launches in Publix, expanding consumer choice
Consumers now have another way to bring Just BARE chicken to their tables. Just BARE natural boneless, skinless chicken breasts, thighs and tenderloins are now available at Publix.
“Just BARE adds to Publix’s outstanding quality options, delivering more of what shoppers want — wholesome, high-quality and natural food choices,” said Laston Charriez, Pilgrim’s chief marketing officer. “Just BARE is striving to raise goodness and values customers’ growing interest in nutrition and food sources.”
Just BARE, a Pilgrim’s® brand focused on Raising Goodness®, makes it easy for consumers to learn more about who makes their food as well as the company’s commitment to animal care and sustainable production. For example, Just BARE fresh case, natural chicken products are American Humane Certified™, which is a program that provides third-party, independent audits to help verify chicken care and handling meet the science-based animal welfare standards of the American Humane Certified™ program.
“We are committed to delivering more goodness to more people and dedicated to providing Publix customers and their families with a safe, wholesome, high-quality product,” said Charriez.
“Just BARE understands our shopper and demonstrates an unwavering commitment to providing natural chicken choices and resources,” said Keith Barthelme, Publix category manager. “We are proud to deliver a premium poultry option to our valued customers.”
Source: Just BARE